Costco Image
Recognition Promotion Sweepstakes
In order to increase the number of customers who use Costco as their primary
retailer for their cell service with Verizon, and get them to keep coming back
to the retailer over and over again. I am proposing that Verizon holds a
Tailgating with Tablets sweepstakes starting August 31st thru December 1st.
How it works:
Customers will see an oversized display
of a Tablet merchandised with Pepsi cases as they walk into Costco stores. It
will have instructions that prompt the customer to snap a picture of display
through Pongr (which is a mobile shopper marketing platform for image
recognition). The picture is then emailed to Verizon and the image is
verified with computer vision and the customer receives an instant response
message that they were entered in the sweepstakes.
Customers may enter the promotion
sweepstakes one time a day for a chance to win a the daily tablet that is given away to one lucky customer. Daily winners must sign their
tablet up for a service through Verizon for the first year.
Add-ons that could be included to the promotion:
A Tailgate party could be given away to
10 lucky contestants at the end of the sweepstakes sponsored by Pepsi, $1000 cash
value.
What it looks like:
Tailgating
with Tablets
Giving
Away a Tablet a Day!
Enjoy
an ice cold Pepsi while watching the game on
your
tablet with America's Largest 4G LTE Network.
Enter once a day for your chance to win today!
1.
Snap a picture of this display
2.
Send Photo to Verizon@pongr.com
Exclusive
Offer at Costco
(For visual use only - FPO graphics)
Endcap
Layout
Top: Image of a game
that a fan would be watching at their tailgate
Middle: Sweepstakes Messaging as you see above
Bottom: Pepsi merchandised inside of the tablet, with stair steps on the inside that would be shelves to hold the product.
Approximate size: 4ft
x 6ft shipper/Endcap fixture
Example of another brand using a similar promotion:
A similar example of this was done by Big Green Egg and Lays to give you an
idea of the how proposal could work.
Pros for Verizon:
- Based on submitted photos, Verizon
would know when and where people are interacting with displays within
Costcos.
- The images serve as a secondary
way to check to make sure displays are set up correctly in stores.
- Builds an alliance with Costco by
helping drive customers to come back to the store. Customers can enter the
contest one time a day to increase their chance of winning.
- Engages customers, getting them
excited about Verizon while driving sales.
- Customer must sign up for a year
of Verizon service for their tablet.
- Customers who opt-in to the
sweepstsakes are integrated into Verizon's existing CRM as well.
Other possible promos to do with a similar concept:
- Black Friday Promo
- Father's Day Promo
- Holiday Themed Promo
- Etc. Etc.
I felt that this sweepstakes worked best in Costco verses Fry's since Costco is a food/beverage retailer as well, which goes along well with the Tailgating theme. Pongr is a great tool that would be great to see Verizon use in the future for a sweepstakes promo or in another way within the stores. Shopper marketing campaigns using image recognition technology and direct response can be built specifically at any scale for the brands needs. There are endless possibilities with this technology and how you could use it in shopper marketing.
